Implikasi Kearifan Lokal terhadap Loyalitas Konsumen dalam Pembelian Kain Tenun Melayu Riau

Rosmayani Rosmayani, Annisa Mardatillah

Abstract


This study purpose to examine in depth about consumer loyalty as an implication of lokal wisdom through consumer trust of Riau Malay woven fabric buyers. This research was conducted descriptively and verifiably with a survey method on 100 buyers of Riau Malay woven fabric. The analytical tool used is SEM-PLS. The results showed that consumers of Riau Malay woven fabric related to lokal wisdom believe that each pattern and color on the fabric contains noble values of Malay culture, consumer confidence in Riau Malay woven fabric is also still good and consumers remain loyal and continue to make repeat purchases of the woven fabric. the results also show that lokal wisdom affects consumer loyalty through consumer confidence in accordance with the model built.


Keywords


customer loyalty; lokal wisdom; customer trust

Full Text:

PDF

References


Arifin, M. H. (2015). The influence of competence, motivation, and organisational culture to high school teacher job satisfaction and performance. International Education Studies, 8(1), 38–45. https://doi.org/10.5539/ies.v8n1p38.

Chan S., (2003), Relationship Marketing: Inovasi Pemasaran Yang Membuat Pelanggan Bertekuk Lutut. Jakarta PT. Gramedia.

Febriani N. S. (2017). Faktor Kebudayaan Pendorong Munculnya Loyalitas pada Konsumen Kuliner Kota Kediri Jawa Timur. JURNAL STUDI KOMUNIKASI Volume 1 Ed 3, November. Page 240 -252. https://doi.org/10.25139/jsk.v1i3.296.

Lovelock, C., Wirtz, J., & Mussry, J. (2010). Pemasaran Jasa Manusia, Teknologi, Strategi. Perspektif Indonesia. Jakarta: Erlangga.

Keraf, A. S. (2010). Etika Lingkungan Hidup. Kompas, Jakarta. 407 hal.

Kotler, P., & Keller, K. L, (2012), Manajemen Pemasaran, Jilid Kesatu, Jakarta: Erlangga.

Mardatillah, A. Rahardja, S.J Hermanto, B & Herawaty,T (2019). Riau Malay Food Culture in Pekanbaru, Riau Indonesia: Commodification, authenticity and sustainability in a global business era. Journal of ethnic Foods, 6(1),1-10 https://doi.org/10.1186/s42779-019-0005-7.

Pawirosumarto, S., Sarjana, P. K., & Gunawan, R. (2017). The effect of work environment, leadership style, and organizational culture towards job satisfaction and its implication towards employee performance in Parador hotels and resorts, Indonesia. International Journal of Law and Management, 59(6), 1337–1358. https://doi.org/10.1108/IJLMA-10-2016-0085.

Rosmayani R. dan Mardatillah A. (2021). Keunggulan Bersaing Berkelenjutan Berbasis Inoveai dan Kearifan Lokal Pada Usaha Kecil dan Menengah Makanan Tradisional di Pekanbaru. Dinamika Lingkungan. Vol 8, No.2. http://dx.doi.org/10.31258/dli.8.2.p.123-128.

Tjiptono F., 2004. Perspektif Manajemen dan Pemasaran. Kontemporer. Yogyakarta: Andi Offset.

Jusuf, A. H., Mallongi, S., & Latief, B. (2016). The effect of career development , leadership style and organizational culture on job satisfaction and organizational commitment. 5(3), 7–17. https://www.ijbmi.org/papers/Vol(5)3/Version-2/B5030207017.pdf.




DOI: http://dx.doi.org/10.31258/dli.10.2.p.138-141

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.